Every day, we use an average of 7 to 12 different cosmetic products: creams, shampoos, deodorants, makeup… Yet, do we really know what these products contain? The composition of conventional cosmetics often remains opaque, or even worrying.

At the same time, natural cosmetics are attracting more and more consumers. Formulated with ingredients of plant or mineral origin, these products appear as a healthier and more respectful alternative, both for our skin and for the environment.

Why such a craze? What are the real benefits of natural cosmetics? Why is it urgent to make this change?

The limits and dangers of conventional cosmetics

A problematic composition

The majority of conventional cosmetics contains:

• Parabens: preservatives suspected of being endocrine disruptors

• Silicones: coat the skin or hair but clog pores

• Mineral oils derived from petrochemistry

• Synthetic fragrances that can cause allergies and irritation

• Artificial colorants, often unnecessary but potentially harmful

Example: Phenoxyethanol, a common preservative, is recognized as toxic to the liver.

Impact on skin and health

These ingredients: ✅ Create a false barrier of softness without treating the skin in depth
✅ Can cause irritation, redness, allergies
✅ Lead to long-term premature skin aging

Natural cosmetics: a return to basics

Definition and philosophy

Natural cosmetics prioritize:

• Plant-based ingredients (oils, butters, plant extracts)

• Natural minerals (clays, mineral oxides)

• Gentle manufacturing processes that respect the active ingredients

Formulas are often shorter, more readable and contain only the essentials.

The benefits of natural cosmetics for the skin

Better affinity with the skin

✅ Plant oils (jojoba, sweet almond, nut) nourish and regenerate in depth
✅ Natural butters (shea, cocoa) protect and repair
✅ Hydrolats soothe and tone

Example: Grenoble walnut oil is rich in omega-3 and vitamin E, antioxidant and ideal for sensitive skin.

Active ingredients that truly treat the skin

Unlike silicones that mask, natural cosmetics act:

• Hydrates long-lastingly

• Repairs the skin barrier

• Fights against aging

An ecological and responsible choice

Supporting local agriculture and short supply chains

Example: At Novëm, the PDO Grenoble walnut is at the heart of every treatment.

• Local production

• Valorization of by-products (shells, oil, etc.)

• Reduction of carbon footprint

Natural cosmetics: what results can you expect?

Healthier and more beautiful skin in the long term

• Fewer allergic reactions

• Skin better hydrated

• Natural anti-aging effect thanks to powerful antioxidants

A real sensory pleasure

✅ Melting textures
✅ Natural fragrances
✅ Non-greasy feel and rapid absorption

How to choose your natural cosmetics wisely?

Read the labels (INCI)

• Check the position of active ingredients in the list

• Avoid uncertified "natural extract" claims

Conclusion: Switching to natural cosmetics is a winning choice for yourself and the planet

Adopting natural cosmetics means:

✅ Better understanding what you put on your skin
✅ Preserving your health and that of your family
✅ Making a strong gesture for the planet and supporting local industries

Natural cosmetics, it's not a trend, it's a real awakening.