Do you feel like your skin "burns" at the slightest gust of wind? Do red patches appear after you shower or during a peak of stress? Having sensitive skin is a daily challenge, especially when conventional skincare seems to aggravate the situation instead of soothing it.
At Novëm, located in the heart of the Alps, we have observed that the solution does not lie in multiplying chemical ingredients, but in the richness of an iconic local fruit: the walnut. Welcome to the era of Nucitherapy®.
Why is your skin so reactive?
Redness is an alarm signal. It indicates that your hydrolipidic barrier (the protective shield of your epidermis) is porous. The result: water evaporates, irritants penetrate, and inflammation sets in. To stop this cycle, you must not only "hydrate," you must repair and protect.
The Grenoble Walnut: a treasure trove of vitamins for the epidermis
If we chose the walnut as the pillar of our formulations, it is not merely out of Alpine chauvinism. It is above all for its exceptional biochemical composition, perfectly adapted to the needs of fragile skin.
Omega 3 and 6: the natural cement
The walnut is one of the nuts richest in essential fatty acids. These act like "cement" between your cells. By strengthening this cement, you prevent redness from setting in permanently.
Vitamin E: the antioxidant shield
Naturally present in walnut oil, vitamin E is a powerful antioxidant. It protects your skin from external aggressors (pollution, cold, UV rays) that are often the triggers for sensitivity flare-ups.
3 simple steps to soothe redness on a daily basis
Adopting a minimalist routine is often the key for reactive skin. Here is our advice:
-
Cleanse without stripping: Choose a balm or a milk rather than a foaming gel, which is often too harsh. The secret? Massage with your fingertips to minimize friction.
-
Application on damp skin: To seal in moisture, apply your treatment oil right after your mist or on skin that is still slightly damp. This facilitates absorption without leaving a greasy film.
-
Light lymphatic massage: By making slow movements from the center of the face outward, you help decongest the tissues and reduce the "heated" look of the cheeks.
The Novëm choice: Joli Minoix Oil
To specifically meet the needs of skin in search of comfort, we have created the Joli Minoix Oil.
"A short composition, 100% active, without any unnecessary fillers."
Unlike industrial creams composed mainly of water and preservatives, our oil concentrates all the benefits of Grenoble walnuts harvested through short supply chains. It absorbs instantly to leave your skin supple, nourished, and, most importantly, soothed.
Do you live in Grenoble or are you visiting the Alps? Come and test the effectiveness of Nucitherapy® during a personalized skin diagnostic at our Novëm Flagship store. Our experts will recommend the routine adapted to your sensitivity.


